01
Qualified athlete inquiries
Inquiries that meet the agreed athlete-fit criteria, not just every message received.
Athlete inquiry form
Your launch. Your expertise. Your next move.
The next chapter
of Kotze Tennis.
From elite coaching expertise to a performance training brand built to grow.
A focused launch and growth strategy to bring your 12-week tennis performance program to market, attract the right athletes, and build the foundations for a scalable online business.
01 / The Foundation
You're not
starting from zero.
Nearly two decades of coaching experience. A clear vision for helping tennis players become better athletes. An online training platform taking shape. A growing network of collaborators. The pieces are already there. Now we connect them.
Fig. 02 — Performance02 / The Opportunity
The best coach
isn't always
the most visible.
The expertise is already there. The opportunity is making it easier for the right athletes to discover it, understand its value, and confidently take the next step.
A business that works
even when you're
on the road.
Your professional coaching schedule takes you away. Your independent coaching business shouldn't have to pause every time you travel.
Simple lead capture collects the right athlete information. Booking tools work around the availability you choose. One essential email flow supports the next step, while clear onboarding recommendations reduce avoidable back-and-forth.
Built around the expertise you already have — without daily posting or personally managing every administrative step. The systems support your coaching; they don't replace it.
03 / The Strategy
One clear strategy.
Four connected systems.
Deliverables
- ✓Ideal athlete and audience definition
- ✓Flagship 12-week program positioning
- ✓Core brand and offer messaging
- ✓Website messaging audit
- ✓Clear value proposition
Purpose
Define exactly who the program serves and why it is different, so every touchpoint speaks with one voice.
Expected outcome
"Potential athletes quickly understand who the program is for, what makes it different, and why they should consider it."
The visual content vision
A presence that
feels like you.
Elite thinking. Real training. A considered point of view. The content should make your expertise tangible before an athlete ever books a conversation.
One connected story. Six creative directions.
Court movement, coaching insight, testing, strength, mobility, and the flagship offer — built from purposeful filming and reusable assets, not a daily demand for new content.
Proposed creative concepts
AI-generated concept imagery, not existing Kotze Tennis content or photographs of the founder. Profile wording is proposed; partner concepts require approval. No audience or engagement figures are implied.
kotze.tennis
KT.
Kotze Tennis
Tennis performance coaching
Build the athlete. Elevate the tennis.
19+ years of elite coaching expertise.
12-week performance program · TeamBuildr
Athlete inquiries ↗
Proposed profile & creative concepts
The Athlete Journey
From first impression
to first session.
Stage 01
Discover
Instagram, LinkedIn, referrals, collaborations.
04 / The Roadmap
The first 14 days
Built around your calendar.
Priority 01
November 10
Wattbike meeting preparation
Shape the collaboration story, meeting priorities, and creative brief.
Priority 02
November 14–15
Content filming & production direction
Prioritize the shots, coaching insights, and program story for the filming days.
Priority 03
Pre-Dubai
Foundations ready for the road
Prepare marketing foundations, lead capture, booking, and the essential email flow before travel.
Four weeks.
One connected launch plan.
Public enrollment begins when the program, payments, and athlete onboarding are ready.
05 / The Investment
A focused investment
in what comes next.
Main offer
Kotze Tennis Launch Sprint
€3,000
One-time investment · Four-week engagement
(Adjustable based on the scope we discuss.)
✓Launch and positioning strategy
✓Website conversion audit and recommendations
✓Instagram and LinkedIn optimization
✓Four content pillars and four-week content calendar
✓Three reusable social templates
✓Filming and creative brief
✓Organizing and repurposing current video content for launch
✓Athlete inquiry and booking workflow
✓One automated email flow (up to 3 emails)
✓Lightweight lead tracking
✓Partnership creative briefs
✓Planning and scheduling approved launch content
✓Final handover
A defined launch scope: one email flow of up to three emails, straightforward existing-tool integrations, and planning and scheduling of approved content. No open-ended campaign management.
After launch
Continued Growth
From €1,200 / month
Optional ongoing marketing support after launch.
(Adjustable based on the scope we discuss.)
- —Monthly marketing strategy
- —Eight social posts per month using provided edited assets
- —Captions and scheduling
- —Basic content repurposing
- —Monthly reporting and insights
- —Light campaign coordination
Final scope agreed separately.
What success looks like
From launching a brand
to building a business.
Visibility is the beginning. The more meaningful picture is whether the right athletes take the next step — and whether those conversations become a sustainable coaching business.
02
Consultation bookings
Consultations booked through the inquiry journey, tracked alongside attended calls.
Booking records
03
Consultation conversion rate
Paying enrollments from completed consultations ÷ completed consultations, for the same cohort.
Consultations → enrollments
04
Paying athlete enrollments
Athletes with confirmed paid enrollment, rather than expressions of interest.
Confirmed payment records
05
Program revenue
Revenue received from the program, with refunds accounted for — not projected revenue.
Program payment records
Proposed measurement framework — not a live dashboard. Baselines are established after launch; no historical results, targets, or guaranteed revenue are implied.
You focus on
building better athletes.
We'll build the
path to reach them.
A clear strategy. The right foundations. A launch built around the expertise you've spent years developing.
Prepared by Geena Georgouses
Marketing & Growth Strategy